Best 6 Celtra alternatives in 2025 [By a Non-competitor]

Overview of Celtra

What is Celtra?

Celtra is a self-serve creative automation platform that empowers agencies and brands to scale their ad production while keeping creative quality and brand consistency in check. It enables marketing teams to create custom digital ads on auto-pilot and distribute them across multiple channels and programmatic platforms.

Pros of Celtra

Delivering creative consistency at scale isn't easy—but Celtra makes it possible.

Some of its top features include:

• Creative automation that you can leverage to create thousands of ad variations at scale and, thus, focus on strategy rather than production.
• Fast-loading ads, which load up to 30% faster to provide a better user experience and reduce bounce rate​.
  
• Dynamic product ads, where creatives are adapted based on user behavior to deliver relevant ads that drive engagement and conversions​. (See real review on G2)
• User-friendly cross-channel deployment dashboard to distribute ads across Meta, Google Ads, TikTok, etc.
• Built-in project management and collaboration tools that streamline feedback, giving permissions and creative edits​ among teams.
• Advanced analytics tracking with 100+ performance metrics to fine-tune creatives and improve ROI with data-driven insights. (Check G2 review)
  

Cons of Celtra

Celtra does a lot of things right, but no tool is perfect, meaning there are a few areas where it falls short.

• Complex animation process: Setting up animations can be time-consuming and requires manual effort, thereby decreasing productivity. Moreover, users have expressed the need for pre-built templates to simplify the process.
• High pricing: Celtra offers custom quotes based on each business’s needs, but many users find the pricing steep, making it less accessible for startups and smaller teams. (G2 Review)
• Creative inconsistencies:  Sometimes, creatives designed in Celtra don’t look the same when they go live, which can be frustrating. (Review on G2)
• Lack of creative export options: Once creatives are built, they cannot be exported for use outside the platform.
• Reporting complexity: The platform provides a lot of tracking data, but some users feel it complicates the reporting process instead of simplifying it. (Review on G2)
• Buggy performance: Frequent crashes and random errors disrupt workflows and negatively impact the user experience.

Quick comparison table of all alternatives to Celtra

Need a quick way to compare Celtra alternatives? This table gives you a sneak peek into the pros, cons, and pricing of our top picks.

But if you want to learn more about these, plus explore the add-on that you can use with all of these tools, make sure you stick to the end!

Top 6 Celtra alternatives in 2025

You've got the shortlist. Now, let's break down each Celtra alternative in detail and see how they compare to the original.

1. Smartly: Best Celtra alternative for scaling UGC-driven ad campaigns

Smartly.io is an All-in-One AI-powered advertising platform that brings together data, ad production, and campaign management under one roof. 

One of its main features is Dynamic Creative Optimization (DCO), which you can use to personalize ads instantly using real-time data. The platform also provides cross-platform reporting to make campaign optimization easier than ever.

Additionally, Smartly.io’s Creative Suite integrates seamlessly with Adobe After Effects, Photoshop, and Google Campaign Manager 360, allowing you to centralize all digital assets and templates in one place for easy team access.

On top of that, its Creator Connect feature simplifies the process of sourcing and activating UGC-driven short-form videos, so you always have fresh content for your marketing campaigns.

Pros of Smartly

• Pre-built templates for image and video creatives to speed up production.
• AI-powered dynamic creative optimization.
• Cross-channel ad management tools and reporting features.
• Integrations with Adobe AE, Photoshop, and Google Campaign Manager 360.
  

Cons of Smartly

• The template editor is not as robust as some of its competitors. (See G2 review)
• Users have reported occasional bugs.
• Limited support during the onboarding phase.

Smartly pricing

You won’t find Smartly.io’s pricing on their website because it’s customized to fit different business needs. To get a quote, you’ll need to arrange a demo with their team.

However, according to Vendr’s data, the average annual cost is $95,000.

What do Smartly users say about it?

‘’Literally love everything about smartly - the features, the ease of use, the customer support, the onboarding process - I could go on and on.’’ - Ryan E. 

‘’I can manage all my Facebook and Instagram campaigns in a very effective and easy way, and I can also check all my campaign metrics very easily.’’ -  David C., Growth Marketing Strategist

Smartly vs Celtra

Celtra gives you access to 100+ performance metrics, making it perfect for teams that rely on data for much of its optimization. 

In contrast, Smartly is specifically focused on social media ad optimization, which is especially seen in their UGC feature—Creator Connect—used to source and deploy user-generated video content. 

So, choose Celtra if tracking and improving creative performance is a priority, or go with Smartly for UGC-driven ad scaling.

But if neither does it for you, take a look at the Smartly alternatives we compiled.

2. Sprinklr: Best Celtra alternative for enterprise-level social media ad management

Sprinklr is an enterprise-grade and award-winning AI platform that combines 4 product suites in one:

• Sprinklr Service
• Sprinklr Social
• Sprinklr Insights
• Sprinklr Marketing 

The most similar to Celtra is Sprinklr Marketing, which helps businesses run effective campaigns across 10+ social channels. The platform comes with workflow automation features, AI optimization, and cross-channel reporting, among others.

Moreover, Sprinklr integrates with Adobe After Effects, much like Smartly, to help you create advanced video variations. The way it works is you design templates in AE, and then push them directly into your campaigns on Sprinklr.

Pros of Sprinklr

• AI automation for ad creation and optimization across 10+ social channels.
• Adobe After Effects integration for advanced video variations.
• Real-time social listening and cross-channel reporting. (Read Gartner review)

Cons of Sprinklr

• The platform has a steep learning curve and requires time to master. (See more on G2)
• Extensive features can lead to a cluttered and less intuitive interface.
• Several API limitations, particularly with LinkedIn.

Sprinklr pricing

Sprinklr has a different cost for all 4 of their solutions. Not to mention, they adjust pricing according to your requirements. This means you’ll need to have a chat with their team for a custom quote.

However, the word on the street is that the average annual subscription costs about $135,000. (Source: Vendr). 

Unfortunately, it’s unknown whether this applies to Sprinklr Marketing or some of their other solutions (or all 4?).

What do Sprinklr users say about it?

‘’The capability to manage campaigns across multiple channels through a single interface simplifies campaign management and tracking.’’ - Akhileander N., Senior Associate Consultant

‘’The workflows and automations not only keep everyone on track but also build safeguards for compliance and finance functions. Once we got implementation close to right, we really saw a lot of benefits.’’ - Casey P., Global Senior Manager

Sprinklr vs Celtra

Sprinklr is a top Celtra alternative if you need a single platform to manage your social media presence, customer support, and ad campaigns.  

However, it's rather complex to use, which means Celtra may be a better option, especially if your priorities are creative automation and performance tracking.

3. Storyteq: Best Celtra alternative for end-to-end creative automation

Storyteq is a creative automation platform designed to simplify the entire creative work process, from briefing to approval, without the hassle of endless revisions or email chains.

With dynamic templates and automated resizing, Storyteq makes it easy to adapt creatives for different channels and markets in seconds. The platform’s batch production capabilities empower you to roll out localized content at scale without compromising quality, regardless of whether you’re producing videos, banners, or print materials.

Additionally, Storyteq integrates with a wide range of tools via API, including Adobe AE, Google Ads, Meta, and major DAM platforms, making it easy to fit into your current tech stack and streamline creative operations.

Pros of Storyteq

• Automated asset resizing for multiple channels.
• Batch production and video localization features for ads. (Review on Capterra)
• Dynamic video ads templates that enable users to create variations quickly without starting from scratch.
• End-to-end workflow automation.
  Integrations with other software via API.
  

Cons of Storyteq

• No test environment to preview templates before publishing. (See G2 review)
• The platform is evolving, meaning some features are either missing or are buggy.
• Limited tutorials for new features.

Storyteq pricing

According to their official blog, annual costs range from €30,000 to €180,000, depending on the selected features and usage levels.

Nevertheless, you still need to book a demo and provide details about your business so they can quote you the exact price.

What do Storyteq users say about it?

‘’StoryTeq is an exciting platform that's changed the game for our businesses allowing us to take our content production to the next level through personalized video content.’’ - Manuele R. P., Senior Motions Graphics Designer

‘’The best part about Storyteq is its creative feature, which helps the user to understand and enhance their creative ideas. It is easy to implement and integrate with existing applications.’’ - Farrok S., Senior Enterprise Development Specialist

Storyteq vs Celtra

Storyteq is focused on simplifying ad production and comes with features like dynamic templates, automated resizing, and batch production. Not to mention, thanks to API integrations, it can easily fit into virtually any workflow.

However, being relatively new to the market, it’s still evolving. In other words, some features could feel underdeveloped or not be there at all. 

On the other hand, Celtra is a well-established platform that offers more mature automation features. Thus, it could be a better fit for teams looking for a tool with a proven track history.

4. Hunch: Best Celtra alternative for automated product feed ad creation

Hunch is a creative automation platform that combines data, creative production, and media buying.

It’s designed for:

• Marketing leaders who want to make every dollar count.
• Performance marketers looking to automate their campaigns and meet KPIs.
• Creative strategists who’d like to develop high-impact ads faster.
  

The platform’s Creative Studio provides tools to design templates, transform static images into dynamic videos, and create localized content for different markets.

Dynamic Product Ads take things to the next level by allowing you to connect your product feed and leverage Hunch’s artificial intelligence to create enriched, product-focused images and videos. What’s more, you can test up to 20 different seasonal or on-brand templates per catalog and distribute them across Facebook, Instagram, Snapchat, Pinterest, and TikTok.

Pros of Hunch

• Automated workflows that streamline ad production, approvals, and media buying, thus allowing you to execute campaigns faster.
• AI-powered product feed integration to create enriched, personalized video ads.
• Dynamic ad templates that let you test up to 20 variations. (See more on G2)
• Multi-platform distribution with seamless integration to Facebook, Instagram, Snapchat, Pinterest, and TikTok.

Cons of Hunch

• Some key campaign metrics and insights are missing from the platform.
• Occasional response delays when syncing product catalogs. (Check G2 review)
• Lack of training videos.

Hunch pricing

Hunch doesn’t provide official pricing details online, but based on their comparison pages with other tools, prices start at €2,500 per month.

Nevertheless, to find out what it would cost for you, it’s best to book a demo.

What do Hunch users say about it?

‘’Very satisfied with their technology and expertise.’’ - Boško S., Digital Account Manager

‘’Hunch is a platform that allows you to quickly set up campaigns and leverage data feeds and smart settings to respond to real-time events; it's easy to master, supported by a fantastic team, and has enabled us to run campaigns we couldn't have achieved without it.’’ - Alex V., Head of Programmatic Display & Online Video

Hunch vs Celtra

Both platforms support multi-channel ad campaigns, but Hunch is particularly strong in automating localized, personalized campaigns across platforms such as Facebook, TikTok, and Snapchat.

In short, choose Hunch if you’re looking for a powerful platform to create dynamic, product-led ads and streamline bulk campaign production. Whereas, if your focus is on optimizing ad performance with detailed tracking and analytics, Celtra may be a better option.

5. AdCreative: Best Celtra alternative for data-driven ad asset generation

If Chat GPT and Canva had a baby with a major in advertising, it would look like AdCreative. At least, that’s what they say.

AdCreative is a tool that empowers marketers to create high-converting ad assets in seconds. It’s designed to generate impactful banners, product shoots, ad texts, and videos that are not only visually appealing but also data-driven to outperform competitors and increase visibility, courtesy of its Competitor Insight AI.

However, perhaps its most unique feature is Creative Scoring AI, which forecasts how well your ads will perform before you even launch them.

You can also use the tool to generate unlimited branded visuals by setting up a single template and updating elements like images, text, and prices as needed. 

Moreover, you can resize your creatives for any platform with just one click to keep your workflow efficient and your brand identity intact.

Pros of AdCreative

• AI creative scoring to predict ad performance before launch. (View G2 review)
• Competitor insights to alert you on their top-performing ads and help adjust strategy accordingly.
• On-brand template builder that lets you generate unlimited creatives while maintaining consistency.
• One-click resizing for multiple channels.

Cons of AdCreative

• For a tool that has ‘’Creative’’ in its name, the copy and designs it creates are often anything but. (See feedback on G2)
• Limited design flexibility compared to similar tools.
• Fewer options for banner ad formats than some Celtra competitors.

AdCreative pricing

AdCreative has 4 pricing plans with different download and brand limits: 

• Starter: $39/month – 10 downloads and 2 brands.
• Professional: $249/month – 100 downloads and 3 brands.
• Ultimate: $599/month – 500 downloads and 10 brands.
• Enterprise: Book a call for details.‍

What do AdCreative users say about it?

‘’One thing I love about AdCreative.ai is how well it tailors ads to fit our targeted audiences. I can easily adjust the specifics also the tone and visuals, and it’s made a noticeable difference in connecting with my target market.’’ - Daniel M., Associate

‘’I love how easy it is to produce multiple variations of ad assets tailored for different platforms (Facebook, Google, Instagram, etc.) without needing a dedicated designer. The platform’s predictive performance score is another standout feature, as it helps me quickly identify which creative is likely to deliver the best results, saving time and reducing ad spend.’’ - Joshua M., CEO

AdCreative vs Celtra

If you want AI to handle ad creation, AdCreative’s automation and insights can help you generate high-performing assets quickly. Unfortunately, with fewer customization options, its templates can feel restrictive. 

In the meantime, Celtra provides greater flexibility, making it a better fit for creative teams that want more control over their designs.

6. Bannerflow: Best Celtra alternative for managing ads across 100+ networks

Bannerflow is an All-in-One creative management platform that helps brands produce, publish, and track ads across 100+ networks from a single place. The tool refines your entire creative workflow—whether you're running display, social, DOOH, email, or in-app campaigns.

Thanks to its powerful automation features, you can scale ad production by 10x without quality taking a hit. The platform also offers dynamic creatives that let you tailor messages for different channels in real-time.

When it comes to specific features, a few standout ones include smart scaling, rich media enhancements, and creative insights, all of which make it easier to manage brand consistency and improve campaign performance. Plus, with direct integrations to major networks and DSPs, publishing your ads has never been easier.

Pros of Bannerflow

• Dynamic creative optimization to tailor messages for different channels and audiences—in real-time.
• Integrations with 100+ ad networks and DSPs for easy publishing and campaign management.
• Advanced automation features, including smart scaling, rich media enhancements, and creative insights. (Check G2 review)

Cons of Bannerflow

• Occasional bugs and UI issues. (Read details on G2)
• Limited creative studio capabilities, which require the use of external tools for complex editing.
• The platform is not yet fully optimized for all social platforms.

What do Bannerflow users say about it?

‘’It has become an indispensable tool in my work as a designer, thanks to its user-friendliness, creative freedom, flexibility, and powerful management and analytics features.’’ - Dominique H., Digital Designer

‘’Using Bannerflow has allowed us to produce high-quality performing assets as well as help reduce SLAs drastically due to its clever automation system.’’ - Lorenz D., Creative Production Specialist

Bannerflow pricing

Bannerflow offers 4 demand-based packages that you can choose from, depending on the features you need:

• Export
• Seamless
• Dynamic
• Optimization 

They don’t reveal pricing straight away, though. To get an estimate, you’ll need to select one of the above packages and submit a project brief on their website. Once submitted, the BannerFlow team will review your requirements and provide a custom quote for you to approve.

During our research, we stumbled upon an article mentioning the costs start at $279 per month. Supposedly, there is also an implementation fee. 

However, seeing as the names of plans mentioned don’t match the ones Bannerflow advertises on their website, we can’t say if there’s any truth to this.

 For that reason, your best bet is to get in touch with their team.

BannerFlow vs Celtra

Both BannerFlow and Celtra are solid options. 

That said, if you're after a tool with broad publishing capabilities that lets you edit your ad creatives in real-time, the former could work well. 

On the other hand, if you need a solution that's more flexible and doesn’t rely on external tools for complex edits, go for Celtra.

A perfect add-on for Celtra or alternatives: Plainly

If you're looking to take your video versioning to the next level, Plainly is an excellent add-on to consider. 

The fact is, most creative automation platforms—except for Sprinklr and Smartly—lack built-in After Effects capabilities, which limits users to basic video variations.

Add Plainly—a leading video automation software—to the mix, and you can: 

• Generate thousands of video variations in minutes with AE templates.
• Customize elements, such as text, images, and animations, using data from Google Sheets, CSV files, or API.
• Automatically upload videos to creative automation tools using API or webhooks.

In short, if you need more advanced video capabilities beyond what Celtra and its alternatives offer, Plainly is the perfect solution to enhance your creative workflow.

Celtra vs competitors: Which tool wins the race?

Sticking with what you know is easy, but real growth happens when you explore new possibilities—or, in this case, one of the Celtra alternatives.

So, should you stick with Celtra or switch things up? That’s for you to decide.

But one thing’s for sure: if you’re looking to level up your video ad game, don’t sleep on Plainly. With its After Effects integration, you can easily generate thousands of highly dynamic video versions in a matter of minutes.

But enough talking! Why not see it for yourself? Feel free to book a 30-minute demo with our team today, and we’ll show you what Plainly is all about!