Eterlast’s latest project is called House of Boxing which sells NFTs of legendary boxing moments, allowing the customer to own them forever or sell and trade them online.
The NFTs are incredibly well designed, with sleek animation and 3D elements. The creation of this kind of video wouldn’t be possible without After Effects, and given the amount of work that needed to be done, Eterlast needed to automate the creation so their team could focus on more creative tasks.
Eterlast’s main selling proposition for potential customers is that they can own a piece of boxing history, which is a pretty bold statement. This is why, just like with any premium product, there’s little room for making mistakes. Otherwise, you risk losing your fan base.
The main challenge that Eterlast faced was related to scaling the video production without negatively affecting the quality of the end product. When people pay for NFTs, they expect excellent quality and do not tolerate shortcomings, bugs, or low resolution.
Additionally, each video was of a different length. The intro and outro were the same, but the actual boxing moment that was captured varied from one NFT to another. Given the complexity of the NFTs, and the sheer amount of them – it would’ve taken Eterlast days to do this manually, even if they had a team of motion designers. Especially if we take into account that humans make mistakes. Doing this manually just wasn’t feasible.
The goal of Eterlast was to ensure everything is ready for the official launch of the House of Boxing and to have a reliable, scalable system for creating and rendering these epic NFTs in the future.
Plainly is able to automatically render videos in just three steps:
- Create the template in After Effects
- Upload the template in Plainly and mark which layers are dynamic
- Connect your data source (spreadsheet, database, external API…) to Plainly and it will render the videos for you automatically
So that’s exactly what we did with Eterlast. They have prepared the template in After Effects, inserted a few placeholders, and created a huge spreadsheet with information like:
- Name of fighter 1
- Name of fighter 2
- Type of collection (whether it’s Obsidian, Diamond, Gold, or Common)
With a nicely organized spreadsheet, and a premium-looking template – Eterlast was ready to render.
As we mentioned before, intro and outro of each NFT were of the same length, but the actual (live footage) of the boxing match varied. It was crucial for Eterlast to automatically change the duration of the output video based on that live footage. Plainly was able to provide them with our time sculpting feature.
With just one click of a button, Eterlast was able to render the entire first batch. Days worth of work for a motion designer – done in one click. It’s important to note that the quality was fully preserved and that rendering happens in a secure cloud environment.
Although the first batch might’ve taken a bit longer to get set up, Eterlast now has a one click wonder. They can now publish new batches in just hours, and it’s as simple as filling out a spreadsheet with the new assets.