Automating 100s of video ads for Valentine's day
Valentine's Day is a critical time for marketers looking to capitalize on the season of love. However, creating a multitude of engaging video ads can be daunting. This guide explores how Plainly can revolutionize your Valentine's Day video ad production, making the process not only more efficient but also more creative.
Traditionally, producing video ads, especially in the quantities needed for a significant occasion like Valentine's Day, is time-consuming. Each variant requires manual adjustments for hooks, city names, voiceovers, products, and even languages. This labor-intensive process often means compromising either quality or quantity.
What if you could create just one template and automate the rest of the workflow? This isn't a hypothetical question but a real possibility with the use of tools like After Effects for template creation, Plainly for automation, and Make (formerly Integromat) or Zapier for connecting your workflow.
Step-by-Step Guide to Automated Valentine's Day Ads
Step 1: Template Creation
The journey begins with creating a single template in AfterE ffects. This template should be simple yet flexible, allowing for easy changes to the hook, background images, and call-to-action (CTA) voiceovers. It’s important to highlight that with Plainly your template can look however you wish - what we showed in the video is just an example.
Step 2: Setting Up Plainly
Once your template is ready, the next step is to import it into Plainly. Here, you'll set up dynamic parameters, essentially preparing your template for automation by defining which elements will change across different ad variations.
Step 3: Automation with Make
With your dynamic template set, it's time to automate the process using Make. By creating a scenario that links Google Sheets (for your ad content), ChatGPT (for generating hooks and voiceovers), and Google Cloud Storage (for storing media), you’re one click away from generating 100s of video ads. If this setup sounds daunting, you can do all of this inside of Plainly with it’s native integrations.
Now let’s make these tools work together seamlessly. Google Sheets serves as the central hub for your video parameters, which are then fed into Plainly to produce the ads. Then, ChatGPT generates engaging hooks and voiceovers, adding a layer of customization and creativity previously unattainable at scale.
Integrating Plainly with Google Drive allows for automatic uploading of finished videos, ready to be shared with your audience. This means, once set up, the push of a button can render and distribute potentially hundreds of unique video ads.
This streamlined approach to video ad creation not only saves time but also opens up new possibilities for creativity. By embracing this workflow, marketers can produce a high volume of customized content, ensuring their Valentine's Day (or any other holiday) campaigns resonate with their audience.
