Create personalized videos at scale
Create high-quality templates in After Effects, connect them to user data using Plainly, and automatically generate personalized videos for each user.
Built for video personalization
Ultimate creative control
Design how you want, and scale with data by using your After Effects template. No limits from predefined templates or online template builders.
Easy setup
Launch personalized video campaigns without complex configuration or lengthy setup processes.
Enterprise-grade security
Keep your data safe with an ISO 27001-certified & GDPR-compliant platform.
Some of our happy clients
How Plainly automates creating personalized videos
Create your template
Create your personalized video template in After Effects and upload it to Plainly.
Native After Effects infrastructure
Use your After Effects expertise to craft personalized video templates without learning new software.
Complete creative control
Easily design high-end After Effects templates without any limitations.
Simple setup
No complicated template requirements. Work the way you want in After Effects and automate without limits.
Mark dynamic elements
Mark names, images, messages, colors, and other elements in your video template to personalize each version using customer data.
Time-based rules
Move your layers in time, and crop the rendered videos based on inputs.
Access layer properties
Show or hide scenes and layers automatically based on input data.
Automated setup
Plainly scans your project and automatically detects parameters in the video.
Connect your data and render videos
Connect your data using CSV, Plainly’s API, or native integrations. Plainly renders your personalized videos in the cloud and distributes them automatically.
Export personalized thumbnails
Automatically create and export thumbnails that match your personalized video content.
Automate distribution
Automatically distribute your personalized videos to your CRM or any other platform.
Plug & play API
Create, render, and distribute personalized videos with Plainly’s flexible API.
Frequently asked questions
What are personalized videos?
Personalized videos are videos made for each person by using their own information - like their name, photo, location, etc. Instead of sending the same video to everyone, a personalized video shows something that feels made just for you. This makes the video more interesting and easier to connect with.
What are the benefits of personalized videos?
Personalized videos get more attention because they speak directly to each viewer. People are more likely to watch the whole video, click on links, and take action when the content feels made just for them. Businesses use personalized videos to increase engagement, improve conversion rates, and build stronger relationships with their audience. They're also a great way to stand out in crowded inboxes or social feeds.
When should I use personalized videos?
Use personalized videos whenever you want to connect with people in a special way. They work well for welcoming new customers, sending thank-you messages, showing product recommendations, or reminding someone about a sale. Personalized videos are helpful at every step, from getting people interested to keeping them coming back.
What are the best practices for personalized videos?
To make the most of personalized videos, keep these tips in mind:
- Use clear and simple messages that speak directly to the viewer.
- Personalize key details like names, photos, or interests to make it feel special.
- Keep videos short and focused to hold attention.
- Make sure the video works well on phones and computers.
- Include a clear call-to-action so viewers know what to do next.
- Test different versions to see what works best for your audience.
What is the best software to create personalized videos?
There are many tools to create personalized videos, but Plainly stands out for its easy integration with After Effects and cloud rendering. It lets you automate video creation using your data, so you can make many customized videos quickly without losing quality. Plainly works well for businesses that want powerful personalization with less manual work.
What industries use personalized videos the most?
Personalized videos work well in almost any industry where you want to connect better with customers. They’re widely used in e-commerce, SaaS, finance, travel, education, and healthcare. But really, any business that has customer data and wants to make messages feel personal can benefit from personalized videos.
How can I create personalized videos automatically?
To create personalized videos automatically, you need a video template with elements that can be customized, such as names, images, or product details. Then, connect that template to a structured data source like a spreadsheet or API. A tool like Plainly handles the rest by linking your data to the template and generating unique video versions for each data entry. This lets you produce hundreds or thousands of personalized videos without manual editing.
What others say about us
We have a great experience working with the team and Plainly. They weren’t shy to break the mold and go the extra mile. Personalization in today’s saturated digital landscape is paramount to cut through the noise and stick out; Plainly offers a great platform, product, and solution for this.
CMO, Y11 Sport & Media Holdings
Working with Plainly was great, their API is robust but simple to set up. After setting up the workflow, we literally forgot about it. The integration with After Effects allowed my team to work with tools they are familiar with and create high-quality video templates.
CTO, Tapni
Plainly allows you to produce large amounts of video content very quickly. A great advantage is that your content can be still very individual and on-brand due to the ability of using Templates made in Adobe After Effects. Its interface is quite intuitive and the software gets new interesting features often.
Motion Designer, Freelance
Start creating personalized videos at scale today.
